Shared Assets: a CAN Invest case study



Launched in 2012 Shared Assets is a not-for-profit company, with the aim of developing and supporting the development of new models of managing land that is sustainable and productive, create livelihoods, enhance the environment, and involve local people in making decisions about the places they care about.

Shared Assets provides practical advice, support and training to landowners and communities who want to manage the land as a sustainable and productive asset.

CAN Invest accepted Shared Assets to join their CAN³ accelerator programme in August 2017, to help the organisation increase their income and financial sustainability, whilst also developing a deeper understanding of their social impact.


Business Model

CAN Invest helped Shared Assets to develop a range of tools to support their strategic growth like template pitch documents and a business opportunity framework to help them prioritise business development across their different programmes considering factors as market size, demand, social impact, profitability etc.


Impact measurement

They then worked with CAN to develop their impact measurement system, starting with a Theory of Change to map their activities and outcomes.

The Theory of Change enabled the organisation to clarify the outcomes they wanted to achieve, explain this to stakeholders, and to develop a system to systematically collect impact data and understand the effects they are having on the organisations they support.



“Overall this has been a really useful process for Shared Assets. The work we have done on our Theory of Change and business model, in particular, has influenced how we develop our work and the organisation as a whole. In the early stages, we had limited resource and capacity to engage in the work, but this improved over time and the CAN team have been flexible and supportive in accommodating our ability to engage.”
Shared Assets
“Clarity about the theory of change and how this informs our business model and understanding of impact has already influenced our thinking about the structure/staffing/skills needs of the organisation and led to one new appointment. It has also enabled us to prioritise our business development based on both financial considerations but also where and how we best deliver impact. As a small team with big ambitions for delivering systemic change and operating in a large field, being able to focus our existing resources in this way is proving invaluable.”
Shared Assets
“Being located in CAN has been helpful, both in terms of having affordable and flexible space, but also because being in the same space as the support provision, means that it feels integral to where we are and what we are doing in, not just a bolt on, and with others facing similar issues and challenges.”
Shared Assets


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Category: Invest